Hi, I’m Keifer Willie.
A Graphic Designer with experience in Marketing and Advertising.
Visual Designer with a bachelors degree in Communication Design from Texas State University. Born and raised in Austin, TX, I have been interested in design and design thinking since my early years as a designer and editor for my High School newspaper. Now with 3+ years of full-time digital advertising experience,I enjoy working in order to create dynamic and effective design solutions, to identify new opportunities to improveefficiency, and to engage with my peers to share new processes and techniques to improve our proficiency.
email: keiferw24@gmail.com
Graphic Designer
Stream Companies, Malvern, Pennsylvania
Jun 2023 - Current | Remote
· Ensured projects were delivered on time and in line with clients’ andoverarching companies’ brand guidelines and expectations.
· Developed marketing graphics across a range of mediumsincluding: Pitch Creative, Website Graphics, Email Graphics, Logos,Video Storyboards, and Display Ads.
· Utilized a variety of printing processes, terms, and techniques.Worked in a multitude of different mediums and troubleshot any print issues with vendors.
· Received training and utilized automation functionality within theAdobe Suite to more efficiently update advertisements.
· Assisted teammates with any procedural or software questions,gave and recieved constructive feedback from the team.
Graphic Designer
The Automotive Advertising Agency, Austin, Texas
Nov 2019 - Feb 2022 | In-person & Remote
· Created brand compliant advertising campaigns which were updated monthly and included web advertising and POP advertising.
· Designed print media including catalogs, banners, billboards, business cards, holiday cards, newspaper ads, and various materials for marketing booths.
· Designed and coded interactive web advertisements for Google Ads.
Employment
Freelance Design
Austin, Texas
Logo design for various clients including band logos and business logos, t-shirt designs and consultations.
Software
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe After Effects
Google Web Designer
Figma
Blender
HTML5 / CSS
Education
Bachelor of Fine Arts, Communication Design
Texas State University, San Marcos, Texas
2015 - May 2019
Magna Cum Laude
GPA: 3.6
Dual Enrollment Coursework in Communication Design
May 2019
Austin Communication College, Austin, Texas
Summer 2013 - Spring 2015
The Automotive Advertising Agency
A collection of the work I did over my two years at The Automotive Advertising Agency. Included are Hero Images, Email Blasts, Magazine Ads, Newspaper Ads, Catalogs, Billboard Designs, and other various print materials and mockups.
Convict Hillbillies
The Convict Hillbillies are a country band in South Austin that commissioned me for a new logo for their band. In addition to using the logo on their album, the band also asked for versions of the logo that were to be used for their partnership with Madrone Coffee Co. with the blend name “Outlaw”.
GOAT
Project which focused on rebranding and creating web and mobile apps for a startup dockless scooter company which allowed customers to run their own small scooter company through the created tools.
Twin Liquors
By capitalizing on Twin Liquors' local origins, and Texas Prohibition-era history, the team and I and created an app and other deliverables while giving the brand a modern twist.
Over The Moon Bakery
Rebranding project for a local bakery.
PackYak
PackYak is a moving company which packs, moves, and unpacks for it's customers. This application gives workers and administrators the toolset required to carry out their work expediently.
Tucci’s Southside Subs
Rebranding project with the objective of elevating the brand identity for a local sandwich shop.
